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Portable photo booth rental is currently a very in-demand choice for couples hosting wedding receptions and people celebrating their 21st birthday parties in style, and is perfect for those wanting to immortalise their happy memories in print and digital form as well as provide a source of fun and entertainment for all their guests.

Surprisingly then, perhaps, a portable photo booth can be an equally great idea for companies looking to improve perception of their brand, build customer relationships or promote a product. Here are just some of the many advantages that photo booth hire at a corporate event can bring to business.

One of the principal reasons why a portable photo booth is a great idea at corporate events is that is that it engages people, whether they are employees, current customers or potential clients of the business. At trade fairs in particular, it is often hard to get members of the public involved unless they are particular enticed to participate – and this is where the portable photo booth comes in.

More than ever, people love to have their photos taken, whether it is a selfie or a fun group shot with friends. The photo booth is something that is not salesy, try-hard or pushy, but is an activity that many are naturally drawn to and will enjoy participating in. This is great for creating new relationships with members of the public or building on existing ones.

At office parties or client functions, the portable photo booth can also play a great role at building relationships. Employees and customers alike take pleasure in taking part in a fun activity that a company is laying on for them. If the photo booth comes with features like a green screen and amusing background images, a wind machine and props, every user of the booth is sure to have fun.

The portable photo booth is also a great way to get people mixing with each other – clients having their photos taken together are likely to enjoy the feeling of community that the business is creating, and colleagues at an office party will strengthen their bond not only with their co-workers but also with their employer who is paying for the fun.

As well as building a positive relationship between those using the portable photo booth and the company, there are also many other advantages to hiring this kind of equipment for a corporate event. One of these is the fact that the best portable photo booth hire companies now offer the possibility for users to upload their photos directly to Facebook.

For company branded photos, it is easy to see why this is advantageous; when a customer uploads a fun photo of themselves to their Facebook page with 'X' branding on it, all of their Facebook friends will see it, probably 'liking' it and commenting on it. Any company can gain much more exposure this way.

If it is a particular product that is being promoted, this type of advertising is particularly effective if the portable photo booth users have product-related props to use and are seen by all their Facebook friends to have fun with them. If a photo is used a profile picture this is even better, giving even further exposure to a company or brand.

Finally, a portable photo booth for a corporate event is a good idea because it gives a free souvenir to users – a print photo, not only a digital photo. Giving free gifts – especially ones with some kind of personal meaning -creates a feeling of reciprocity with those who are benefiting from them. These kinds of relationships can often turn into paying ones.

There are many advantages to hiring a portable photo booth for a corporate event, ranging from building employer-employee relationships, reaching new potential clients and increasing exposure of your brand on the web. With this in mind, photo booth hire may just be the right solution for your business at the next trade fair or office party.

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